Adam’s impressive global expansion didn’t go unnoticed: in 2019, Sweden-based Indutrade AB, an international technology and industrial group with more than 220 companies and 9,800 employees worldwide, acquired Adam. Becoming part of the Indutrade group strongly positioned Adam for scaling the business and the next phase begins with its rebrand.
The new modern brand identity – based around the strap line “Adam is the answer,” conveying the confidence Adam has in its scales and balances – includes a new logo, typography and brand color palette. The logo and strap line work in concert, with the logo incorporating an equal sign to recall the strap line’s use of the word “answer.”
In May and June, the company will support its strategic development and brand relaunch by hosting meetings for key dealerships in its branch offices in the U.K. and the U.S, and an upcoming global webinar for Adam’s 4,500+ member dealership network.
The in-person meetings will offer insights into Adam’s future, while showcasing its innovative, expanded product portfolio, a new service network and the launch of an Adam training academy.
As he prepared to host the dealership meeting in the U.K., where the new branding debuted today, Maher said, “I’m excited to see this journey finally begin and delighted that our dealership partners are joining us.”
